Understanding your customers' needs is foundational to success, especially within an agency setting where you must cater to both external customers (clients) and internal customers (client teams). Each group has distinct requirements and workflows, which can complicate the development process.

Discover the steps to monetize your proprietary agency software, reduce technology debt, and deliver unique value to your clients.

AI will be transformative to marketing services companies. For shareholders, AI will be even more transformative to business valuations.

Continued thoughts on the state of M&A in 2024