When ChatGPT Entered the Browser: Three Shifts Every Marketer Should See Coming
Dustin Engel Dustin Engel

When ChatGPT Entered the Browser: Three Shifts Every Marketer Should See Coming

When ChatGPT entered the browser, the internet changed — quietly but completely. Suddenly, the web wasn’t something we searched; it was something that thought alongside us. This is the new frontier of marketing: AI browsers that interpret, recommend, and transact. Three shifts will define how brands are seen, understood, and trusted in this agentic era.

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The Zero-Click Reality: How GPT Atlas and Perplexity Comet Are Rewriting the Web
Dustin Engel Dustin Engel

The Zero-Click Reality: How GPT Atlas and Perplexity Comet Are Rewriting the Web

The rise of AI-native browsers like GPT Atlas and Perplexity Comet marks the beginning of the Zero-Click Reality—a world where users get answers, not links. As search evolves into conversation, brands must adapt how they build visibility, credibility, and control their narrative. Learn how AiPR helps companies stay discoverable and trusted in AI-driven ecosystems.

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Why Legacy SEO Will Fail in the Age of GenAI Answer Engine
Dustin Engel Dustin Engel

Why Legacy SEO Will Fail in the Age of GenAI Answer Engine

SEO isn’t what it used to be. Google’s ten blue links are giving way to AI answers that summarize, synthesize, and shape how people see your brand. Gartner says traffic could fall 25% by 2026, and most of Gen Z already prefers AI tools. The rules are changing — the question is, will your brand adapt or get left out of the answer?

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