The Zero-Click Reality: How GPT Atlas and Perplexity Comet Are Rewriting the Web

The rise of AI-native browsers like GPT Atlas and Perplexity Comet marks the beginning of the Zero-Click Reality—a world where users get answers, not links. As search evolves into conversation, brands must adapt how they build visibility, credibility, and control their narrative. Learn how AiPR helps companies stay discoverable and trusted in AI-driven ecosystems.